An online marketing degree can lead to jobs in a variety of fields, such as marketing, advertising and digital media. The bachelor’s degree in marketing, which is the minimum education requirement for most marketing jobs, provides skills in management, finance and economics. In addition, marketing students gain soft skills in areas such as communication, creativity and leadership that help professionals succeed in almost any field.
What is a bachelor’s degree in marketing?
Almost every industry needs qualified marketing managers, especially professionals with experience in retail, business, and digital media. Graduates of an online marketing degree can pursue careers in areas such as advertising, communications and promotions. They are also qualified for positions in nonprofit organizations and sports management, as well as in marketing research and analysis.
Jobs related to the bachelor’s degree in marketing
Graduates of a bachelor’s degree in marketing can work in a variety of areas such as customer service, public relations, and social media. The following list covers popular jobs for graduates of a bachelor’s degree in marketing.
- Account Manager
- Advertising Sales Agent
- Brand Manager
- Communications Specialist
- Consumer Representative
- Customer Relationship Manager
- Email Marketing Manager
- Event Planner
- Green Marketer
- Market Analysis/Strategic Research
- Marketing Coordinator
- Marketing Manager
- Market Research Analyst
- Product Manager
- Promotions Manager
- Public Relations Manager
- Public Relations Specialist
- Retail Manager
- Sales Manager
- Sales Representative
- Social Media Marketer
- Wholesale and Manufacturing Sales Representative
What type of marketing degree do you have?
Some schools offer a stand-alone bachelor’s degree in marketing, while others offer a bachelor’s in business administration with a concentration in marketing or digital marketing.
Is a marketing degree a BA or a BS?
Students can earn either a BA in marketing, rooted in the humanities, or a BS, focused on the science of marketing and its technological aspects.
How long does it take to earn a marketing degree?
Most marketing bachelor’s degrees, both traditional and online, carry 120 credits and take about four years to complete.